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Research papers

Salesplan

In this paper, a Decison Support System is presented that enables the decision-maker to make optimal use of existing marketing research data in the area of fast-moving consumer goods. Many valuable market data are not analyzed in depth by the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen
June 15, 1993
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Citation

Nilsson and Olsen (1993a, June 15). Salesplan. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/salesplan